17 November 2009

THE XEROX PROJECT

DAV PUBLIK
Xerox- A tool for communication, on Møllevangen, a place for sales and meetings in the city, a dazzling, vibrant place full of ephemeral information and cultural activities. Our interpretation of Møllevangen as an area was a place for cultural exchange, a multilayered area were different cultures could intermingle and exist side by side, how to strenghten this…
An area of juxtaposition, no matter where you come from in the city youre allowed to enter and participate and after spending quite some time there and observing the movements, our eyes frozed on the information column. In the square, an old, battered information column was full of posters, both political and cultural, we observed within an hour approxemitly a dozen people walking up to it, pasting different flyers about different happenings not only in Møllevangen but also in the greater Malmø area, including Copenhagen. This trigged our interest for cultural exchange, how to use this element as a creation for a rhizomatic spreading of information. Something uncontrollable, something that was made by the people, for the people. Our idea grew on us and we started to flirt with the idea of a Xerox machine for copying these flyers. By strenghtening the allready existing column and by adding a Xerox, was it possible to establish an autonomnus place for gathering the information, copy it and then spread and display it? Let people come from all over the city to this exact point, do theire business and then again let them walk of in every direction as they please, this is our story…

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